I’m still wanting to explore a Blue Oceans approach to Movement Building. Ran across the following article which I’ve rewritten to apply to our need as a church/para-church to think differently–even though the articles uses a different metaphor than Red or Blue Oceans.
Why not encourage the areas you influence to “build movement labs” –selected places where new discoveries might be made. Why? Well because:
Labs are For Experimenting
If we don’t try new things, we can’t expect new results. There are ways to experiment that will limit our risk, expand your knowledge base, and give us more informed results. Labs would help us experiment often, and learn from failure.
Labs are for Observation
It might be beneficial to know more about the new tools, methods, or approaches before jumping right in. If so, we ought to consider observing how others might use them. As we do so, we see if we can find patterns in what others does. Then we analyze the results of their efforts.
Labs are for Measuring
If we don’t figure out ways to measure the impact of our efforts, how will we know whether the effort is worth your time? We must be creative in thinking of ways to measure our efforts.
Labs are for Prototyping
We learn thru prototyping. Campuses or mission teams who experiment with new methods and approaches to movement building will help us accept or reject new dimensions to our movement building efforts. we learn through experimenting. A movement lab will help us figure things out.
— Source: Chris Brogan (one of the best blogs out there on social media/social networks….sign up for his newsletters)
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